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One of our missions is to educate people about sustainable fashion and responsible consumption. That's why we've put together a guide to help you stay stylish and save the planet - the only one that can't be replaced.
The only planet that can't be replaced.
The only planet that can't be replaced.
- By 2030, consumption of clothes will grow by 63% *
- We wear clothes we have bought 40% less than 10 years ago **
- Every second, a truck full of textile waste dumps its load in a landfill, or the waste is burned poisoning the air
- The fast fashion mode (‘buy-throw away-buy new’) is a serious environmental threat
* source: Greenpeace
** source: The Ellen MacArthur Foundation
- We wear clothes we have bought 40% less than 10 years ago **
- Every second, a truck full of textile waste dumps its load in a landfill, or the waste is burned poisoning the air
- The fast fashion mode (‘buy-throw away-buy new’) is a serious environmental threat
* source: Greenpeace
** source: The Ellen MacArthur Foundation
We oppose the fast fashion principle that promotes buying more and saving less.
Our goal when designing RE / MARKA apparel is to make them functional, versatile and durable. While we follow that idea at the design and production stage, we also feel responsible for the ways consumers use our products and dispose of them.
That`s why drafted this User Guide as a collection of practical advice, our moms and grandmas’ methods (tried and true) of how to wash, dry, iron and store your clothes to make them last, reduce textile waste and cut down on your spending.
You cannot change the fashion industry on your own, but all together, we have a chance.
Caring for your clothing in the best and gentlest way:
- Clothes use and disposal stage is probably the ‘dirtiest’ in their lifecycle.
- 0.5 mln tons of microplastics are dumped into the ocean annually after washing clothes
- In the last 15 years, average clothes service life went down by 36%
- Clothes are worn just 6–10 times on average before being thrown out
Caring for your clothing in the best and gentlest way:
- Clothes use and disposal stage is probably the ‘dirtiest’ in their lifecycle.
- 0.5 mln tons of microplastics are dumped into the ocean annually after washing clothes
- In the last 15 years, average clothes service life went down by 36%
- Clothes are worn just 6–10 times on average before being thrown out
Washing alternatives:
steam treatment: with a steam generator, or using your grandma’s old way: hang clothes in the bathroom while you take a hot shower. Steam will drive bad smells away, refresh items between washes, straighten out wrinkles and folds
airing: just hang your clothes at the balcony overnight to remove unwanted smell and refresh them; this is especially effective for wool pieces
freezing: want to make a pair of jeans look fresh again? Just put them in a bag and in the freezer for two days instead of washing them
brushing: buy a brush for clothes to remove hair, dirt or dust
sprays: help to remove bad smells, protect from dust, refresh color and straighten wrinkled pieces
steam treatment: with a steam generator, or using your grandma’s old way: hang clothes in the bathroom while you take a hot shower. Steam will drive bad smells away, refresh items between washes, straighten out wrinkles and folds
airing: just hang your clothes at the balcony overnight to remove unwanted smell and refresh them; this is especially effective for wool pieces
freezing: want to make a pair of jeans look fresh again? Just put them in a bag and in the freezer for two days instead of washing them
brushing: buy a brush for clothes to remove hair, dirt or dust
sprays: help to remove bad smells, protect from dust, refresh color and straighten wrinkled pieces
Washing:
The main rule is to wash your clothes as little as possible.
Clothes are mostly not getting worn out, it is washed out. Sometimes rinsing an item or washing spots away would be enough. That saves the resources and reduces wear.
If you have to wash your clothing:
- sort it out by color, fabric composition and type,
- watch over water temperature, use low-temperature modes as much as possible. You can wash all clothes at 30 degrees, bed linens and towels at 60
- remove spots before washing, so you can use gentler washing modes, saving water and power
- you can remove dirt or ice cream stains with a general stain remover,
- fat, oily spots can be removed with regular soap or oily spots foam
- wine or other persistent spots can be removed with hydrogen peroxide
- use special washing bags to wash delicate pieces; that way you will protect your clothes from damage.
The main rule is to wash your clothes as little as possible.
Clothes are mostly not getting worn out, it is washed out. Sometimes rinsing an item or washing spots away would be enough. That saves the resources and reduces wear.
If you have to wash your clothing:
- sort it out by color, fabric composition and type,
- watch over water temperature, use low-temperature modes as much as possible. You can wash all clothes at 30 degrees, bed linens and towels at 60
- remove spots before washing, so you can use gentler washing modes, saving water and power
- you can remove dirt or ice cream stains with a general stain remover,
- fat, oily spots can be removed with regular soap or oily spots foam
- wine or other persistent spots can be removed with hydrogen peroxide
- use special washing bags to wash delicate pieces; that way you will protect your clothes from damage.
Storage:
If you store clothes correctly, they keep its color and shape and remain protected against household pests (moths, carpet beetles, etc.)
- before putting clothes away for a long storage, wash or clean them and dry thoroughly (moisture attracts pests)
- store in a cool, dry, dark and well-ventilated place
- do not store clothes in cardboard boxes: cardboard attracts pests, and boxes like that cannot be sealed off letting light and moisture in
- use hangers for various types of clothing: for outwear, for dresses, pants and skirts. They should be soft or have broad shoulders, protecting clothes from stretching and preserving their shape, preventing snags on delicate fabrics
If you store clothes correctly, they keep its color and shape and remain protected against household pests (moths, carpet beetles, etc.)
- before putting clothes away for a long storage, wash or clean them and dry thoroughly (moisture attracts pests)
- store in a cool, dry, dark and well-ventilated place
- do not store clothes in cardboard boxes: cardboard attracts pests, and boxes like that cannot be sealed off letting light and moisture in
- use hangers for various types of clothing: for outwear, for dresses, pants and skirts. They should be soft or have broad shoulders, protecting clothes from stretching and preserving their shape, preventing snags on delicate fabrics
Drying:
Drying cotton pieces in a drum dryer all the time makes them 25% less durable and causes premature tearing.
Clothes will serve you longer if you hang them out to dry naturally. To preserve the shape of a knitted pullover, for instance, spread it out on a towel to dry.
Ironing:
Iron less, use steam more
Drying cotton pieces in a drum dryer all the time makes them 25% less durable and causes premature tearing.
Clothes will serve you longer if you hang them out to dry naturally. To preserve the shape of a knitted pullover, for instance, spread it out on a towel to dry.
Ironing:
Iron less, use steam more
Moth protection:
moths love your clothes just as much as you do. They can spoil any natural fabrics like wool, cotton or silk.
How to protect your clothes:
- place special chemicals in boxes or drawers
- use ultra-effective cedar extract compounds but remember, its smell can permeate your things
- found holes made by moths? Place the item in the freezer for 3 days to kill off invisible larvae
- use professional insect control services to eradicate household insects once and for all
moths love your clothes just as much as you do. They can spoil any natural fabrics like wool, cotton or silk.
How to protect your clothes:
- place special chemicals in boxes or drawers
- use ultra-effective cedar extract compounds but remember, its smell can permeate your things
- found holes made by moths? Place the item in the freezer for 3 days to kill off invisible larvae
- use professional insect control services to eradicate household insects once and for all
SUSTAINABLE WARDROBE
User Manual
"Buy less, choose well, make it last"
Vivienne Westwood
Vivienne Westwood
